Why Do Humans Do What Humans Do

Why Do Humans Do What Humans Do?

It’s pretty simple when you think about it. What really makes us do anything. We are either appoarching something or avoiding something. In psychological study they breakdown this behavior even further to the following behaviours:







In simpler terms: humans either pursue pleasure or avoid pain. Let’s go through an example and imagine which situation would cause you to take action.



Imagine you are a 350lb overweight unhealthy person that has never decided to take action and get your health in order. You’ve spent your life indulging watching every new hbo series that comes out and find it difficult to ismply drive past the local fast food options.


One day, you go for your annual checkup. You are expecting the usual, yu’re very unhealthy, if you continue this way you will do serious damage to your body. Except there is one thing different this time. You are told firmly and convincingly by your doctor that if you don’t lose 80lbs you’re like to lose you ability walk as your spine is showing sign of buldging discs and some other terrible sign of trouble form carrying the weight.


You take fast action, join a gym, get your diet in order and drop the 80lbs. You had 10 years of appointment hearing how your life would be better if you lost the weight, you would have more pleasure, you would feel better, BUT YOU NEVER TO ACTION.


Why is this?


Why wouldn’t you take action, lose the weight and enjoy a healthier life.


This is because our figurative overweight man had a greater drive to avoid the future pain of losing his ability to talk and spinal pain over his drive to approach a more pleasureable life as a man at a healthy weight.


Great, so what does this mean?


Fine and dandy you say? I’m not overweight you say. Well look at it another way…


Imagine you could foresee the pain and use that to drive you to act daily consistently toward your goals. We, as humans are cursed and blessed by freedom of choice. The most successful look far ahead into the future, see the pain points, and take action before they become real.

Drive and Passion

Let’s say our figurative overweight man had purchased 10 training and dieting programs over the years…he spent the time and money on obtaining everything he needed but then he just never followed through…why?


The results were wanted.

Why wouldn’t he follow through?




Our guy saw the PAIN of working out and sticking to a diet to be greater than the pleasure of being in shape and having a healthy body. Think about how this could apply to your life?


Do you have a shitty job?


You’ve been planning to leave and find something new for a long time. But why haven’t you done it?


Because you believe the pain of going out and applying for a new job will be so great that you avoid it indefinitely despite the pleasure it will allow you in freeing you from your current position in life.

Now there is a TRICK


An actionable Bonanza convetion…


How would it feel ten years from now to look back and see that you wasted that ten years procrastinating, stuck at that shitty job. Imagine what that PAIN would feel like. AND AVOID THAT PAIN!


Keep a reminder at your desk, on your phone, wherever it needs to be…


Imagine the pain of not reaching your goals and constantly remind yourself what will happen if you DON’T ACT.


Using this technique you should see a great improvement in your ability to follow through.

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